Xanthe Clay: all rise! Better bread and what to put on it

Is this the tip for sliced white bread? Sales of the trigonometric function qua non of the bacon sandwich, the idea of the sugar sandwich and also the found­ation of the old style cheese toastie square measure in freefall. Sales of bread overall have born by around twenty per cent within the past ten years, in step with government figures, and bread is bearing the forcefulness.

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Going more back, the number of normal white sliced we tend to Greek deity fell a banging sixty eight per cent between 1974 and 2014. Of the massive bread producers, solely Warburtons is bucking the trend with a small rise in overall sales, fuelled by innovations like “sandwich thins” – sq. baps that seem like they’ve been Sat on – and also the new “toastie pockets”; suppose rectangular tyrannid bread.

The producers square measure distressed, and no marvel. Bread is business sector within the UK: 9 million loaves square measure sold-out day after day, quite 0.5 the bakeshop market, that is price £3.5 billion a year....