Read Mark Zuckerberg Statement Below...
A lot of you have asked what we're doing about misinformation, so I wanted to give an update.
The bottom line is: we take
misinformation seriously. Our goal is to connect people with the stories
they find most meaningful, and we know people want accurate
information. We've been working on this problem for a long time and we
take this responsibility seriously. We've made significant progress, but
there is more work to be done.
Historically, we have relied on
our community to help us understand what is fake and what is not. Anyone
on Facebook can report any link as false, and we use signals from those
reports along with a number of others -- like people sharing links to
myth-busting sites such as Snopes -- to understand which stories we can
confidently classify as misinformation. Similar to clickbait, spam and
scams, we penalize this content in News Feed so it's much less likely to
spread.
The problems here are complex,
both technically and philosophically. We believe in giving people a
voice, which means erring on the side of letting people share what they
want whenever possible. We need to be careful not to discourage sharing
of opinions or mistakenly restricting accurate content. We do not want
to be arbiters of truth ourselves, but instead rely on our community and
trusted third parties.
While the percentage of
misinformation is relatively small, we have much more work ahead on our
roadmap. Normally we wouldn't share specifics about our work in
progress, but given the importance of these issues and the amount of
interest in this topic, I want to outline some of the projects we
already have underway:
- Stronger detection. The most
important thing we can do is improve our ability to classify
misinformation. This means better technical systems to detect what
people will flag as false before they do it themselves.
- Easy reporting. Making it much easier for people to report stories as fake will help us catch more misinformation faster.
- Third party verification.
There are many respected fact checking organizations and, while we have
reached out to some, we plan to learn from many more.
- Warnings. We are exploring
labeling stories that have been flagged as false by third parties or our
community, and showing warnings when people read or share them.
- Related articles quality. We are raising the bar for stories that appear in related articles under links in News Feed.
- Disrupting fake news
economics. A lot of misinformation is driven by financially motivated
spam. We're looking into disrupting the economics with ads policies like
the one we announced earlier this week, and better ad farm detection.
- Listening. We will continue to
work with journalists and others in the news industry to get their
input, in particular, to better understand their fact checking systems
and learn from them.
Some of these ideas will work
well, and some will not. But I want you to know that we have always
taken this seriously, we understand how important the issue is for our
community and we are committed to getting this right.
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