In this segment of Passion to
Portfolio called "A Passion for Music, a Pioneer in Business", CNN
takes on Music business entrepreneur and Sony Music West Africa's
pioneer General Manager, Michael Ugwu. In their own words, with the
evolution the music industry is undergoing, Michael Ugwu is in high
demand which is why he was on a panel of experts discussing the Nigerian
Music Industry at the just concluded SXSW Music conference and the
reason Sony Music Entertainment brought him on board when it was time
for them to get into the West African Market.
On what inspired him to get into the music business, he had this to say: "I
was in finance in the UK, I've been in the fashion space because I love
fashion, I got into farming for a little bit and after that I went into
politics. I don't feel like I actually work, I feel like I wake up
everyday to do something that I love."
He
believes there are things a corporation like Sony Music can do to help
up the stakes locally such as more exposure for artistes internationally
coupled with a better presence of International acts locally. He also
believes that an ever-growing audience able to legally stream content
will make the music industry boom in Africa.
"Everybody
loves music, but coming from a traditional family you can't say "I want
to go into music" because people would think one was crazy".
You can check out his full feature with CNN"s Passion to Portfolio here - https://www.youtube.com/watch?v=LB1aCzIw2N0
Connect with Michael Ugwu on Instagram @iam_magicmike and SonyMusic Africa on @sonymusicafrica
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