Is there anything wrong with this promotional photo?

Apparently, critics felt this billboard from a scene in the upcoming movie; X-Men Apocalypse, promotes violence against women. The criticism was so bad, 20th Century Fox had to apologize.

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In a statement to The Hollywood Reporter, the film studio apologized for the billboard saying, "In our enthusiasm to show the villainy of the character Apocalypse we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realized how insensitive it was, we quickly took steps to remove those materials. We apologize for our actions and would never condone violence against women."