Filmmaker speaks on why Nollywood films don't stay long in cinemas

Why do you think most Nigerian films don't stay long in cinemas? Watch Nollywood veteran Joke Silva, share her thoughts.

Veteran Nollywood award winning filmmaker, Joke Silva, was recently a guest at Pulse Nigeria.

The filmmaker who is popular for screen and stage works like "Violated," "Hear Word," "Widows Cot," "Letters to a Stranger" among others, spoke on why Nigerian films don't stay long in cinemas. 

 

Read excerpt and watch video below;

"I'm not the person to ask. I think you need to ask a filmmaker whose work has gone to the cinemas. But I do know for example, "Fifty,"  Fifty has been in the cinema for five weeks, it's still getting quite a following.

Is it the publicity that is done to make people aware, and is it the quality of what is done as well? Now, the mindset is 'why do I need to go and watch a Nigerian movie that I'm going to watch on Television in the next couple of days?

But then, the experience of going to the cinema and watching. I totally enjoyed watching "Fifty" at the cinema, it was such a beautiful experience.

Are there some films that I see on Africa Magic that I want to go and watch in the cinemas? - I'm not sure. Because sometimes I think the directing can be so lazy."

Why do you think most  Nigerian films don't stay long in cinemas?

Watch video below for full interview.